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The Roar of the Tiger isFading from our Planet

Discovery is committed to bringing it back. We’ve partnered with World Wildlife Fund to support a global effort to double the number of tigers in the wild by 2022. This collaboration aims to ensure a healthy habitat for future generations of tigers by helping conserve nearly six million acres of protected land across four countries.

IN PARTNERSHIP WITHWorld Wildlife Fund
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ROAR OF THE TIGER

Actor Freida Pinto joins the Project C.A.T. fight as the voice of the tiger in this :60 global PSA. Watch and share to help raise awareness of the threats tigers face.

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OUR MISSION

DISCOVERY HAS LONG BEEN COMMITTED TO TELLING THE STORIES AND PROTECTING THE CREATURES THAT MAKE OUR PLANET EXTRAORDINARY.

With Project C.A.T. - Conserving Acres for Tigers - we’re making it our mission to ensure a future for tigers and other endangered wildlife so there will always be stories to tell.

As a large predator, tigers are an umbrella species. They play a key role in maintaining a healthy ecosystem. By protecting tigers and their habitat, we’re also helping to protect other at risk animals that share this habitat, like Asian elephants, greater one-horned rhinos, clouded leopards and important prey species. Since tigers need vast amounts of land to thrive, this initiative also protects vital forests, which in turn benefits local communities, and the planet as a whole.

Tigers face multiple threats from poaching, habitat loss and fragmentation, conflict with humans and overhunting of their prey species.

THE SUPPORT DISCOVERY PROVIDES TO WWF WILL GO TOWARD:

  • Improved resources for security measures, including additional field-training and high-tech anti-poaching tools for rangers
  • Increased monitoring and assessments of tiger populations with camera-trap installations
  • Maintenance of land corridors to improve connectivity for wildlife movement
  • Implementation measures to reduce human-wildlife conflict through community education and engagement

WORLD WILDLIFE FUND

WWF IS A KEY PLAYER IN GLOBAL TIGER CONSERVATION.

In 2010, when tiger numbers were at an all-time low, governments of the 13 tiger range countries decided innovative conservation efforts were needed. They committed to an ambitious and visionary goal: Tx2 – to double wild tigers by 2022. WWF played a key role in helping to develop this plan and continue to ensure it is put into practice. With governments, scientists, rangers, communities and companies like Discovery, WWF is working to ensure tiger conservation is given the priority and investment it requires. Learn More

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‘WWF’ and ‘World Wildlife Fund’ are WWF Registered Trademarks. © 1986 Panda Symbol WWF

An Artful Call to Action

Discovery partners with wildlife artist and UN Environment Programme to unveil "Abhaya" tiger statue

Discovery unveiled a large-scale bronze tiger statue by wildlife artist Sonny at the United Nations (UN) headquarters building in New York City to celebrate tigers and raise awareness for endangered animals. The sculpture's presence in UN Plaza simultaneously highlights the UN's Decade on Ecosystem Restoration, a rallying call for the protection and revival of ecosystems all around the world, for the benefit of people and nature. The unveiling coincided with the 76th session of the UN General Assembly (UNGA 76) as well as the UN's Global Week to Act for the Sustainable Development Goals (SDGs). Discovery has a long and storied relationship with the UN and UN Environment Programme (UNEP) that promotes conservation and mobilize Discovery’s global audiences to help end illegal wildlife trade.

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Created by the artist Sonny as part of Project C.A.T., "Abhaya" now resides at the UN in New York City, representing the resilience of nature and humanity.

Tigerland

From award winning filmmaker Ross Kauffman, TIGERLAND follows the people on the front lines trying to save the tiger from extinction. Learn how you can help wild tigers in the landscapes featured in this film.

Discovery Go

Available on Discovery Go starting March 23rd

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Shop For Tigers

Discovery and Vans have come together to launch the Vans x Project C.A.T. collection of footwear, apparel, and accessories to raise awareness for the fight to protect endangered tigers. Shop the collection now and help support the mission to double wild tiger populations by 2022.

SHOP THE COLLECTION

Naoko has teamed up with Discovery to create the Into the Wild collection. Each product sold will benefit Project C.A.T. and its mission to ensure a future for wild tigers.

SHOP THE COLLECTION

Pura Vida has teamed up with Discovery to create an exclusive collection of jungle cat designs! These pieces will benefit Project C.A.T. and its mission to help double the wild tiger population by 2022. Shop the collection and help ensure a future for wild tigers.

SHOP THE COLLECTION

WE ARE HAH has created an eco-friendly collection in partnership with Discovery to help raise awareness and support the global movement to double the wild tiger population by 2022. A percentage of profits from this collaboration will support Project C.A.T.’s mission to ensure a healthy future for wild tigers world wide.

Every product created by We Are HAH is eco friendly, water valued and digitally printed. All prints used are actual photographs supplied by the CAT foundation.

SHOP THE COLLECTION

Save The Date for Global Tiger Day on July 29th! Evite is partnering with Project C.A.T. to spread the word on the worldwide effort to double the wild tiger population by 2022. Throw a party to help bring back the roar of the tiger.

INVITATIONSAVE THE DATE

The roar of the tiger is fading from the planet. Discovery is committed to bringing it back and Knockaround wants to help. $5 from every pair of these sunglasses sold will be donated to Project C.A.T. to support a global effort to double the number of wild tigers by 2022.

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This jewelry series empowers its wearer while benefitting wild tigers and helping preserve their legacy and existence in the wild. H.O.W.L. will donate $50 for each wild cat pendant and ring sold to Discovery’s Project C.A.T.

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Art & Eden is committed to raising awareness to help protect tigers and other wildlife around the world. A percentage of profits from this collaboration will support Project C.A.T.’s mission to ensure a future for tigers and other endangered wildlife.

Shop The Collection

Videos

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Roar of the Tiger

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Experience the Elusive Tiger

Did You Know

You can interact with Project C.A.T. on Amazon Alexa and Google Home Devices

After you enable the Project C.A.T. skill, try asking:

Alexa, ask Project C.A.T...

Ok, Google, open Project C.A.T...

For a fact

For a joke

How can I get involved?

How do I watch tigers in virtual reality?

How can I share info about Project C.A.T.?

How do I donate to Project C.A.T.?

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